While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not. Please check out perez hilton from yesterday stating their ratings are up +16% versus YAG.

Here is the real data based on live plus same day viewing:

P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG - 8.8%
W 25-54 1.77 versus 1.92 YAG - 8.5%
W 18-34 1.03 versus 1.23 YAG - 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %

Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.

Again - they should really use the ACTUAL REAL numbers in their press statements and if they don't, then maybe we should.....

TRUTH IN ADVERTISING BABY!!!

STARBUCKS SELLS SHINE
TOMORROW
THE FIRST IN OVER A DECADE
BUY THIS
SOAK IN IT

THE SUN ITSELF

yes
it has to shift
dan rather
saying there is a man behind the curtain
that he will not pretend
at one time being a journalist meant something
when we had a free press in this country

when we didnt try to dumb down
america
fast food
crap

it will kill u
in the end

so u have a choice
how 2 use ur knowledge
of the bigger picture

with radiant reach
do u rant against the night
or sigh in silence

its sad 2 me
the opponent
pretending it didnt happen
as it did

there was love there
we have video tape
2 prove it

remember
u watched
reality tv

some r not ready
or able to wake

dawn budge returns
with a face full of gravel
poor woman
wins the lottery
and it all goes to shit
reality tv

money
no cure
4 sure

on we go
as it all swirls
the juice back in cuffs
brit dancing on tables
wire taps – a yawn at best

believe what u know
inside 2 b true
follow ur gut
focus

peace out